Advertise where India saves every day.
Bachatt is India's most trusted daily savings app. Reach 30L+ verified, high-intent savers across 195 cities — with the inventory, audiences and analytics to make every rupee work.
The numbers behind the opportunity
2.5Cr+
Monthly app visits
2.5L+
Daily active users
5.5Cr+
Monthly in-app events
72,000+
Daily transactions
15,000+
New users / day
85.8%
Avg engagement rate
40L+
Total downloads
30L+
Monthly active users
195 / 13
Cities / States
₹75Cr+
Assets under management
Inventory
High-attention placements
See your ad live in the app. These flagship surfaces are where savers spend real, focused time — not skippable filler.
LimitedHome Screen
The primary landing surface — the first thing 2L+ daily users see. Highest reach and frequency.
e.g. IDFC First credit-card banner
- Daily active users
- 2,00,000
- Avg session
- 90s
- Visits / day
- 3
- From
- ₹320 CPM
AvailableSIP Summary
Shown to high-intent savers reviewing their daily SIPs. Strong context for financial & lifestyle offers.
e.g. Cleartrip 18% off hotels
- Daily active users
- 1,50,000
- Avg session
- 45s
- Visits / day
- 2
- From
- ₹280 CPM
AvailableTransaction Summary
Post-transaction screen with strong purchase mindset. Ideal for product placements & cross-sell.
e.g. Samsung Galaxy A07 product card
- Daily active users
- 50,000
- Avg session
- 30s
- Visits / day
- 1
- From
- ₹240 CPM
AvailableWithdrawal Screen
Shown when money lands in the user's account — peak liquidity moment for high-ticket offers.
e.g. Amazon Great Summer Sale
- Daily active users
- 50,000
- Avg session
- 30s
- Visits / day
- 1
- From
- ₹260 CPM
+11 more placements across Insta FD, Gold & Silver, Passbook, Loans, Credit Score, Rewards and Payment — with pre/post-investment targeting.
Explore full inventoryCreative
Ad formats for every objective
From always-on banners to high-recall video — pick the canvas that fits your message.
Banner
Standard image banner that sits inline in the feed. Great for always-on awareness.
1080x320 · JPG, PNG · ≤150KB
Video
Autoplay video up to 15s. High recall for brand storytelling.
1080x1080 · MP4 · ≤4096KB
Native Product Card
Blends into the savings feed as a product recommendation card with price + CTA.
1080x600 · JPG, PNG · ≤180KB
Interstitial
Full-screen takeover shown at natural breaks (e.g. after a successful SIP).
1080x1920 · JPG, PNG · ≤300KB
Carousel
Swipeable set of up to 5 cards. Showcase multiple products or offers in one slot.
1080x1080 · JPG, PNG · ≤200KB
Audience
Reach the right India
Verified, engaged and growing — concentrated in the Tier-2 heartland that powers Bharat's economy.
Regional split
Tier 1 — Metro
14%
3,20,000 active users
- Avg sessions/user
- 3.01
- Avg engagement
- 455s
- Engagement rate
- 87%
- Cities
- 11
Tier 2 — Large cities
58%
13,40,000 active users
- Avg sessions/user
- 3.12
- Avg engagement
- 460s
- Engagement rate
- 86%
- Cities
- 55
Tier 3 — Emerging
28%
6,40,000 active users
- Avg sessions/user
- 1.97
- Avg engagement
- 265s
- Engagement rate
- 86%
- Cities
- 128
Early movers already advertising on Bachatt
Get in before it gets crowded.
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