Advertise where India saves every day.
Bachatt is India's most trusted daily savings app. Reach 30L+ verified, high-intent savers across 195 cities — with the inventory, audiences and analytics to make every rupee work.
The numbers behind the opportunity
2.5Cr+
Monthly app visits
2.5L+
Daily active users
5.5Cr+
Monthly in-app events
72,000+
Daily transactions
15,000+
New users / day
85.8%
Avg engagement rate
40L+
Total downloads
30L+
Monthly active users
195 / 13
Cities / States
₹75Cr+
Assets under management
Inventory
High-attention placements
See your ad live in the app. These flagship surfaces are where savers spend real, focused time — not skippable filler.
LimitedHome Screen
The primary landing surface — the first thing 2L+ daily users see. Highest reach and frequency.
e.g. IDFC First credit-card banner
- Daily active users
- 2,00,000
- Avg session
- 90s
- Visits / day
- 3
- From
- ₹320 CPM
AvailableSIP Summary
Shown to high-intent savers reviewing their daily SIPs. Strong context for financial & lifestyle offers.
e.g. Cleartrip 18% off hotels
- Daily active users
- 1,50,000
- Avg session
- 45s
- Visits / day
- 2
- From
- ₹280 CPM
AvailableTransaction Summary
Post-transaction screen with strong purchase mindset. Ideal for product placements & cross-sell.
e.g. Samsung Galaxy A07 product card
- Daily active users
- 50,000
- Avg session
- 30s
- Visits / day
- 1
- From
- ₹240 CPM
AvailableWithdrawal Screen
Shown when money lands in the user's account — peak liquidity moment for high-ticket offers.
e.g. Amazon Great Summer Sale
- Daily active users
- 50,000
- Avg session
- 30s
- Visits / day
- 1
- From
- ₹260 CPM
+11 more placementsacross Insta FD, Gold & Silver, Passbook, Loans, Credit Score, Rewards and Payment — with pre/post-investment targeting.
Explore full inventoryCreative
Ad formats for every objective
From always-on banners to high-recall video — pick the canvas that fits your message.
Banner
Standard image banner that sits inline in the feed. Great for always-on awareness.
1080x320 · JPG, PNG · ≤150KB
Video
Autoplay video up to 15s. High recall for brand storytelling.
1080x1080 · MP4 · ≤4096KB
Native Product Card
Blends into the savings feed as a product recommendation card with price + CTA.
1080x600 · JPG, PNG · ≤180KB
Interstitial
Full-screen takeover shown at natural breaks (e.g. after a successful SIP).
1080x1920 · JPG, PNG · ≤300KB
Carousel
Swipeable set of up to 5 cards. Showcase multiple products or offers in one slot.
1080x1080 · JPG, PNG · ≤200KB
Audience
Reach the right India
Verified, engaged and growing — concentrated in the Tier-2 heartland that powers Bharat's economy.
Audience split by tier
- Tier 1 — Metro10–15%
- Tier 2 — Large cities55–60%
- Tier 3 — Emerging25–30%
Tier 1 — Metro
3L–3.5L active users · 10–15 cities
10–15%
- Avg sessions / user
- 3–3.5
- Avg engagement
- 7–8 min
- Engagement rate
- 85–90%
- Cities
- 10–15
Tier 2 — Large cities
13L–13.5L active users · 55–60 cities
55–60%
- Avg sessions / user
- 3–3.5
- Avg engagement
- 7–8 min
- Engagement rate
- 85–90%
- Cities
- 55–60
Tier 3 — Emerging
6L–6.5L active users · 125–130 cities
25–30%
- Avg sessions / user
- 1.5–2
- Avg engagement
- 4–5 min
- Engagement rate
- 85–90%
- Cities
- 125–130
Targeting
Smarter targeting. Higher returns.
Make every impression count with advanced targeting capabilities.
Demographic Targeting
Segment by age, gender, income level and geography across 195 cities.
Programmatic Targeting
Use real-time signals to deliver the right ad to the right saver, automatically.
Behavioural Targeting
Reach users by in-app behaviour — SIP frequency, transaction value and savings habits.
Moment-Based Targeting
Fire ads at high-intent moments — a completed SIP, a withdrawal, or a goal reached.
Innovative Triggers
Leverage festivals, salary days and local events to amplify relevance.
✦ Proof
Early movers are already winning
Real campaigns, real context, real outcomes for brands advertising on Bachatt.
3.4%
banner CTR
Credit-card acquisition campaign reached 2L+ daily savers with strong intent.
22k qualified leads in 30 days
2.7×
ROAS
‘18% off hotels’ offer placed against high-intent savers reviewing their SIPs.
41% lower CPA vs. category benchmark
1.9L+
product views
Galaxy A07 product card shown at the post-transaction purchase moment.
14-day flighted campaign across 195 cities
✦ In good company
Brands already advertising on Bachatt
Get in before it gets crowded.
Create your advertiser account, explore live inventory and launch your first campaign in minutes.
Inventory is filling up — 9 surfaces still open this quarter.
Start advertising